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If So … It Is Never Too Late To FollowUp
Late followups … How many of you have gotten leads from vendor events, parties, etc, but never followed up with them?
If you are raising your hand, I can guarantee you there is a whole forest of hands in the air right now!
So what are your options when you are late, very late in following up with your prospects?
1) You can call them … but then you have to go through this whole explanation of who you are and how you met and why you didn’t call them until now. Unless you are a good communicator, I suggest skipping this option.
2) You can email them to followup … but the chances of them opening the email are very slim.
If you use this option, make sure your email subject line is interesting and creates enough curiosity to make your prospect want to open the email to see what it is all about.
3) Your next followup option … snail-mail them a letter or postcard. Why would you want to send it through snail mail?
I am pretty sure when you receive mail you probably go through each piece before you toss or save.
So, when you send a correspondence, whether it is in an envelope or on a postcard, they are going to look at it.
Yes, it will cost more, but the fact that they will actually see it is worth the expense.
4) And the last followup option is to text them. If you were able to get their phone number, then this is also a good option.
Years ago, I would say no. But that was back in the days where you had to pay for text and it was always best to ask permission.
I am still hesitant, but knowing I get all types of text now from different businesses, I would say it is a viable option.
So what should you say? First, be honest and genuine! No hype!
“Hi, Jane…this is (you name) from (your business). We met in the past at an event/party and I wanted to check in with you and see if you are still interested in learning more about our products and how they can help you personally. Feel free to call me, text me or you can LIKE my FB page (name of your page) to keep up with what’s new!”
Keep it short … don’t go into any extra details.
You could also say, “You will receive a special thank you gift when you respond back from this message.”
Or… and this is my favorite… “Hi this is (your name) – we met at an event/party this year (or last year). As to celebrate (spring, mother’s day, St Patrick’s Day, the sun is shining, school started, etc) I have entered everyone’s name into a drawing for 1st, 2nd, and 3rd place prizes. I will be announcing the winner on Tuesday! “
Note: And the best way to do this … everyone should win something so you can do a followup communication and then, hopefully, meet face to face.
Do You Have Tips For A Late FollowUp
I hope this helps. If you have any suggestions, please comment below. I know we would love to hear what has worked for you.
Blessings ~ Donna