What Is A Lead Magnet?

A Lead Magnet Gives Value…


Have you ever heard someone talk about a lead magnet and wondered what it was?

lead magnetHave you ever shared your email address to receive a FREE cheat sheet, ebook, etc.?

If the answer is yes… then my next question is why did you?

Most likely it was because it had something of value to help you personally or for your business.

That is a lead magnet.  

A lead magnet is basically an offer/bribe.  You are telling the person if you sign up for my email list I will give you something of value for FREE.



A Lead Magnet Is An Easy And Ethical Way To Build A Target Audience List


cheat sheetMost individuals will not purchase your product with the first contact.  They first need to get to know you…the seller…

  • Who are you?
  • What are you like?
  • Can I trust you?
  • Do we have something in common?
  • Are you knowledgeable about your field and product?
  • How can your product solve my needs?

Through an email list, you can share your knowledge, personal information, stories, product information, and tips.

After they get to know you and who you are… and learn more about your product, that is when they will decide to make a purchase.

It might take longer than face to face, but your lead magnet is out there working every minute of every day bringing in new leads to send to your email marketing system. 


Simple iMarketing Solutions by DonnaBlessings,





For more information about Lead Magnets:

19 Ideas For Killer Lead Magnets

From Beginner to Pro:  A Complete Guide To Tripling Your Email Conversion Rate 



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GRAMMAR AND CREATIVITY DISCLAIMER:  By now, I am sure you have realized my major in college wasn’t English or Education, but Art.  And, yes, my posts are filled with imperfections or, as I like to say, filled with creativity.  My point being … I hope you can look past my errors/creativity and, instead, focus on the information to help you build your business.




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